Toyota May Revive the Supra
The Toyota Supra is one of the best known Japanese sports cars ever made. Older Toyota Supra’s have become increasingly popular among tuners as their prices become more affordable. The Toyota Motor Company began production of the Supra back in 1979 and ended production in 2002. During this time the company produced four different generations of the supra. The last generation of the Supra was made available with both a naturally aspirated and a turbocharged engine, but the turbocharged variant was not available in some U.S. states because of their stricter regulations.
Surprisingly, the Toyota Motor Company let their trademark on the Supra name expire back in 2006. Even though the company is not currently producing the car, it seemed to be an odd decision to let such an iconic brand name expire. Recently Toyota has decided that letting the trademark expire was a bad decision and has decided to reapply for the trademark on the world famous Supra name. Does this mean that Toyota plans on reviving the Supra? It looks like this is a definite possibility for the future as Akio Toyoda, the president of Toyota Motor Corporation, has said that he would like to see production begin on a new Toyota Supra in the near future. This actually doesn’t come as a big surprise because Toyota has begun producing more sports cars under the Lexus brand name recently. These cars include the Lexus ISF sedan and the LFA supercar. It is no surprise that the company now wants to release a new sports car under the Toyota Motor Company brand name and the revival of the Supra is the perfect way to do this.