Can the Chevrolet Cruze Possibly Outsell the Honda Civic?
Chevrolet has dropped a bomb on the compact car category with the Chevy Civic. Unfortunately, Chevrolet had to change the name to the Cruze because the moniker already belonged to Honda. A similar issue played out when Kia introduced the Civic but had to change the name to the Forte after they realized the trademark error they had made.
Assuming you haven’t bought a Forte because you’re simply better than that, if there’s a vacant spot on your driveway for a compact car, at the head of the competition are the Honda Civic Sedan and the Chevrolet Junior Civic (Cruze) in its four door incarnation.
When price is what matters, the 2011 Civic’s base price tag is over $1000 off that of the Cruze. Honda’s official website has the base price of the Civic Sedan at $15,805. Chevrolet’s official web property has the base price of the Cruze at $16,995. This is a significant price difference in the wrong direction for Chevrolet. Typically, the reason for buying a vehicle from the Big 3 is price not quality. Now, you’re still getting poorer quality with the Chevrolet product and you’re paying a grand more for it.
The Cruze has an almost imperceivable advantage when it comes to fuel efficiency. When comparing gas powered base models and not diesel, electric or hybrid versions, the Cruze and Civic both are rated at 26 MPG for city travel. The Cruze is rated at 2 MPG better than the Civic Sedan when it comes to highway driving at 36 MPG to 34 MPG.
Although the majority of Canadians are still fuzzy about the definition of the word ‘domestic’, the Civic is assembled in Canada at the Alliston, Ontario plant and the Cruze is put together in Ohio, USA. Despite this fact, Canadians consider a vehicle assembled in the United States and exported into Canada to be a domestic vehicle. I missed the news bulletin about Canada becoming an American state. Therefore, the Cruze is an import vehicle for Canadians and the Civic is a domestic.
My point? Do you feel that your personal purchases have a positive effect on the economy of your country? Do you want to keep jobs in your country? If you’re Canadian, your only choice is the Civic. Buying the Cruze would be unpatriotic and would be supporting a foreign economy. Buy Canadian – Buy the Civic. And, don’t you pro-local economy folks get me started on why your Kia Forte is parked in the Wal-Mart parking lot…